LI-NING — uvxyzi

LI-NING

Corporate Art Division

Ziui's experience as a Visual Specialist in the New Management Department of LI-NING sparked her interest in analyzing the visual and spatial interactions between people and images, objects, and elements. The practical need to convey a brand in the constantly evolving market of sports apparel taught Ziui that design research is most effective when guided by protocols that support inclusive design agendas.

In directing visual attention across a range of visual limitations, Ziui recognizes the readability of product content as an essential organizational strategy. With the emergence of new technologies competing for attention, orchestrating a sequence of activities to engage a distracted audience has become a significant area of interest for Ziui in the evolving field of virtual visuals, which they are eager to explore further in their research.

Featured Illustration by Ziui Chen Vance completed while Art Director for LI-NING.

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